On day 1, a little over four years ago, we set out to create a self-serve customer loyalty solution that allowed independent businesses to build their own branded rewards program. We wanted to offer a full range of engagement products and we wanted it to be that perfect fit that any business can adopt and set up in minutes.

Fast forward to today, ReUp (originally PALS - Payment and Loyalty System. A fitting name for a company started by two long-time pals: Asim and Kelsey) has helped countless independent businesses build deep and meaningful relationships with their customers. And we have absolutely no intention of slowing down.

1 idea, 2 crazy cottage weekends, 4 offices, and countless long nights later, we want to share our biggest milestone yet. This milestone will truly solidify the main reason we created ReUp in the first place: to empower independent businesses and give them the tools they need to succeed.

It’s with great excitement that we finally share this news:

ReUp has been acquired by Lightspeed

What’s next?

It’s business as usual, except that this acquisition will allow us to grow our product development and support teams, and continue providing your business with the most advanced loyalty, marketing, and order-ahead products.

The same ReUp management team and the same dedicated employees you work with today will continue to serve you, all from the same Toronto-based office.

We’d like to thank our customers for their continued support and trust. We promise, big things are coming!

Dax Dasilva, CEO of Lightspeed, with the ReUp team.
Dax Dasilva, CEO of Lightspeed, with the ReUp team.

What is Lightspeed?

Headquartered in Montréal, Canada, Lightspeed is the most powerful cloud-based point of sale and eCommerce solution for independent businesses.

Found in more than 100 countries, Lightspeed powers favorite local businesses all over the world where communities go to shop and dine. Their 650+ employees can be found across the globe in 9 offices in Montreal, Ottawa, New York City, Olympia, Ghent, Amsterdam, London, Brisbane, and now Toronto.

We are incredibly proud to join the Lightspeed family and of becoming the benchmark loyalty solution for retailers and restaurateurs, as we continuously pursue our mutual mission to become the most complete one-stop shop for independent businesses all over the world.


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